Switch

☆ Switch✓ Ebook Author ↠ Chip Heath greece – passionbusiness.co.uk
  • Paperback
  • 305 pages
  • Switch
  • Chip Heath
  • English
  • 13 November 2018
  • 1847940323

About the Author: Chip Heath

Is a well-known author, some of his books are a fascination for readers like in the Switch book, this is one of the most wanted Chip Heath author readers around the world.


Switch We all know that change is hard It s unsettling, it s time consuming, and all too often we give up at the first sign of a setback.But why do we insist on seeing the obstacles rather than the goal This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour Illustrating their ideas with scientific studies and remarkable real life turnarounds from the secrets of successful marriage counselling to the pile of gloves that transformed one company s finances the brothers Heath prove that deceptively simple methods can yield truly extraordinary results. Free Download [ Switch ] Author [ Chip Heath ] For Kindle ePUB or eBook – passionbusiness.co.uk

You may also like...

8 thoughts on “Switch

  1. Kerrilee says:

    I ll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go In the meantime, though, my brain just won t stop incorporating elements from it into how I m thinking about current events in my life.I was already inclined to believe the validity of the structure that the Heaths outline because I ve practiced some of it already without using the same words most especially Shaping the Path, as I give a lot of thought to the environment I ll be interested to see if this book is still relevant in 10 years, as the influence of books like this often come and go In the meantime, though, my brain just won t stop incorporating elements from it into how I m thinking about current events in my life.I was already inclined to believe the validity of the structure that the Heaths outline because I ve practiced some of it already without using the same words most especially Shaping the Path, as I give a lot of thought to the environment of my preschool classroom an example want your students to stop running from one end of the room to the other Rearrange the furniture so they can t run in a straight line The environment absolutely makes a difference in behavior.Parsing the elements involved in a successful campaign for change makes me feelequipped to do that in other contexts So while this book is a great tool to use to work towards ...

  2. Trevor says:

    I really quite enjoyed this book It was one of those books that had me talking to people about it before I finish reading it In fact, if any of my M Teach friends are reading this you probably want to get your hands on a copy of it, as it has some really interesting things to say about how to motivate students.I ve read another of their books Made to Stick Why Some Ideas Survive and Others Die which was also particularly good and based on an idea in Gladwell s book The Tipping Point I I really quite enjoyed this book It was one of those books that had me talking to people about it before I finish reading it In fact, if any of my M Teach friends are reading this you probably want to get your hands on a copy of it, as it has some really interesting things to say about how to motivate students.I ve read another of their books Made to Stick Why Some Ideas Survive and Others Die which was also particularly good and based on an idea in Gladwell s book The Tipping Point I thought when I read that book that it also had many things to tell people who want to teach Essentially, they get a...

  3. Amir Tesla says:

    Recommended to Anyone who desires the capability to spark massive, lasting and effective CHANGE , from individual and family up to organizational and even nation wide levelsI know, it s cool DAbout the book It s definitely among the most perfect books I ve ever consumed Author s have structured it in the following format Three main parts each one being a critical element of change Each part then is consisted of submodules i.e different ways of reaching the corresponding element and each s Recommended to Anyone who desires the capability to spark massive, lasting and effective CHANGE , from individual and family up to organizational and even nation wide levelsI know, it s cool DAbout the book It s definitely among the most perfect books I ve ever consumed Author s have structured it in the following format Three main parts each one being a critical element of change Each part then is consisted of submodules i.e different ways of reaching the corresponding element and each submodule is backed up with numerous real world stories on how the element being discussed is put into practice and how it s lead into a snowball of change Aw, and this book has also some exercise to put your takeaways into test DA remarkable fact about the book which is vivid in the real stories provided throughout the book is the consistency and integrity of the framework of change they re teaching In each story, th...

  4. Reid says:

    I understand the perspective of the haters this book is broad and over simplifies a really complex topic I understand, haters, but I don t agree I love the Heaths writing precisely because they keep things simple Their premise that inspiring change requires you to speak to both the brain s logical, rational side as well as its emotional side isn t headline news, but they present it using a simple metaphor Rider, Elephant, and Path that makes it easy to grasp andimportant easy to r I understand the perspective of the haters this book is broad and over simplifies a really complex topic I understand, haters, but I don t agree I love the Heaths writing precisely because they keep things simple Their premise that inspiring change requires you to speak to both the brain s logical, rational side as well as its emotional side isn t headline news, but they present it using a simple metaphor Rider, Elephant, and Path that makes it easy to grasp andimportant easy to remember I particularly liked the breadth of case studies cited, from principals facing impossible odds to attempted procurement reforms to preventing the spread of AIDS in Tanzania The clinic sections at the end of each section are also great tools to provoke engagement with the reader.I found it funny how many themes from other books I ve read make guest appearances here For instan...

  5. 7jane says:

    This is a book that s best read after you have read 1 3ish good self help books say, Baumeister s Willpower , Duhigg s The Power Of Habit and Keller s The One Thing for example , and yet feel you need something like cherry on top.This book teaches one how make a change through the image of a rider, directing an elephant, on a path from A to B The rider is the rational sometimes procrastinating and over researching mind, the elephant the emotional sometimes out of control mind, and t This is a book that s best read after you have read 1 3ish good self help books say, Baumeister s Willpower , Duhigg s The Power Of Habit and Keller s The One Thing for example , and yet feel you need something like cherry on top.This book teaches one how make a change through the image of a rider, directing an elephant, on a path from A to B The rider is the rational sometimes procrastinating and over researching mind, the elephant the emotional sometimes out of control mind, and the path is shaping the situation badly done may freak the two previous parts and make things complicated The points are gathered on one simple page at the end but you really benefit from making notes since it doesn t got much in depth When I made notes I did gatherthan w...

  6. Taka says:

    Another must read from the Heath Brothers This is another invaluable book packed with extremely useful information True to the theme of their earlier book, they help make all the concepts stick by hammering them in over and over Direct the Rider, Motivate the Elephant, and Shape the Path.For any change to occur, you must have a good reason, a good motivation, and a good environment The rider is the rational side of you, the elephant, your emotional side, and the path, your environment.To dire Another must read from the Heath Brothers This is another invaluable book packed with extremely useful information True to the theme of their earlier book, they help make all the concepts stick by hammering them in over and over Direct the Rider, Motivate the Elephant, and Shape the Path.For any change to occur, you must have a good reason, a good motivation, and a good environment The rider is the rational side of you, the elephant, your emotional side, and the path, your environment.To direct the rider means to have compelling reasons to do something In doing so, you can do three things 1 Find the bright spot 2 script the critical moves and 3 point to the destination Finding the bright spot requires to you to shift through your past experience and find instances in which somet...

  7. Stephen says:

    This is an excellent book on how to enact change and the mechanics behind that I strongly recommend this book to anyone who wants to change something in their personal life or within their working environment I was able to get a good understanding of the interplay and motivation of the two competing brain types which Chip coined the Rider Rational and the Elephant Emotional He then breaks it down to these sections.Direct the Rider Follow the bright spots Script the Critical Moves This is an excellent book on how to enact change and the mechanics behind that I strongly recommend this book to anyone who wants to change something in their personal life or within their working environment I was able to get a good understanding of the interplay and motivation of the two competing brain types which Chip coined the Rider Rational and the Elephant Emotional He then breaks it down to these sections.Direct the Rider Follow the bright spots Script the Critical Moves Point to a desired destinationMotivate the Elephant Shrinking the Change Growing your People Shape the Path Tweak the Environment Build Habits Rally the Herd A concept that I found intriguing is the...

  8. Kerry says:

    This is an excellent and timely, considering all the New Year resolutions book If you want to save time, you can just read the first and last chapters, as those in the middle are just examples case studies to illustrate their points Here is the cliff note version The Three Surprising Truths about Change and What You Can Do about Them Direct the Rider our analytical side What looks like resistance is often a lack of clarity Provide crystal clear direction instead of telling people t This is an excellent and timely, considering all the New Year resolutions book If you want to save time, you can just read the first and last chapters, as those in the middle are just examples case studies to illustrate their points Here is the cliff note version The Three Surprising Truths about Change and What You Can Do about Them Direct the Rider our analytical side What looks like resistance is often a lack of clarity Provide crystal clear direction instead of telling people to eat healthy , give them clear directions like buy 1% milk instead of whole milk Don t think big picture, think in terms of specific behaviors Change is easier when you know where you re going and why it s worth it Motivate the Elephant our emotional side What looks like laziness is often exhaustion Will power is exhaustible so it s critical to engage people s emotional side in addition to their analytical side For example, show, don t just tell Cultivate a sense of identity and instill the gr...